How Climbing a Mountain Can Prepare You for the Business World

Climbing a mountain can be a soul enriching journey. It provides you with the opportunity to reach a main goal, whilst constantly being faced with obstacles. This is why climbing a mountain can prepare you for the business world. This is not a figurative statement. Climbing a mountain could literally be the boost that you need in order to face and conquer the business world.

Working in business can be extremely tough, especially if you have decided to go down the route of becoming an entrepreneur. You constantly have to fight a battle to make it work. Sometimes you will have good days and other days you will struggle to breathe as a result of the pressure. Summiting a mountain can help you to understand how to face these problems head on. During the climb, you will be faced with many obstacles, most of which have been brought about by your own brain.

The actual climb is a simple task. In reality, all that you have to do is walk. However, walking for long hours at a high altitude can begin to play tricks on your mind. You might start to feel as though you cannot push yourself to reach the next camp and that it is too difficult – which is exactly how it can feel in the business world! Just as you think you have everything under control, you lose faith. You need to know how to push yourself through these situations if you ever want to make a success of yourself. Once you have been able to conquer a challenging climb, you will find the strength to push through even the most difficult of tasks.

Here are some aspects that can be utilized in the business world that you will either experience or need to work through while conquering your climb:

Preparation: you cannot just climb mountains on a whim. Similarly, you cannot walk into a meeting or set up a business if you are unprepared. You need to have a strong foundation and feel totally ready for what is to come. Having a solid support system will help you through both of these scenarios.

Sensibility: you cannot take unnecessary risks in business – and the same can be said on top of a mountain. Sometimes you will have to make decisions on the spur of the moment, but you will still need to have your wits about you. Don’t put yourself in situations that could be detrimental in the long run.

Commitment: once you have decided to take on this journey, there is no turning back. You will have to find the strength to continue up the mountain regardless of how tired and stiff you are. In business, you need to commit to what you want to achieve in the long run, never give up and always have an end goal to keep you motivated.

Have a good team: sometimes, in life, you need the assistance of a team. This is important in both business and mountaineering. Having the support of a team will help you to push through and keep you safe. You need to know that you can trust the people who you choose to surround yourself with.

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Advanta Business World Mastercard Reviewed

Advanta is a niche credit card provider that targets small businesses and start-ups. Unlike companies such as American Express, or Chase, Advanta does not have credit card offers for consumers (though consumers are more than welcome to apply for Advanta business credit cards as no EIN is needed).

Advanta’s newest card, Advanta Business World Mastercard, is specifically designed to fit the needs of small businesses and start-ups alike. Unlike traditional Advanta offers, which were designed to provide the business owners with lucrative introductory offers, the Advanta World Card is specifically designed to provide the cardholder with the best set of rewards possible.

The Advanta Business Word Mastercard allows you to earn 1 point for each dollar spent with the card. In addition, Advanta offers 50% bonus on the number of points earned to those who pay their bills on time. This is certainly a measure taken by Advanta to encourage holders to pay on time and avoid costly late fees.

The Advanta World Card does not come with any preset spending limit. What it means is that you don’t have to settle for a credit line of $3,000 if your credit score is close to $800. Advanta will offer limits to cardholders based on credit history, so it is necessary to have a good credit score in order to maximize your benefits with the Advanta World Card.

The Advanta Business World card offers unlimited points, so you can keep earning as you spend with your business card. You can redeem your points in cash or towards travel, gift certificates, or merchandize for your business. In addition, there is no annual fee and balance transfer fee for this card, so you can take advantage of all these rewards without having to pay a dime to Advanta upfront.

The Advanta World Mastercard does come with a high variable APR (16.99% at the time of this writing). So it is necessary to avoid parking large balances on your world card.

The World card is not for everyone. Advanta has specifically designed this card to meet the needs of small businesses and start-ups. Consumers are allowed to apply for this card, but it is recommended that you do not park large balances with this card due to this high variable APR.

If you are a small business owner who is looking to save on your everyday purchases, you will want to check this brand new offer from Advanta. With all the rewards and incentives available through Advanta rewards program, the Advanta World can save your business a significant amount in the long run.

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How To Apply The ‘Marketing Mix’ In The Online Business World

Marketing Mix History

In 1960 (the year I was born) Jerome McCarthy broke down Neil Borden’s famous phrase into what later became known as the four P’s of marketing:
1. Product
2. Price
3. Place
4. Promotion

At that time it might have taken semesters of study to fully grasp the fundamentals of several different business operations responsible for the ultimate outcome of producing and selling.

History also shows how specialized each business operation has become and how a single operation now contains scores of specialized career fields.

The Four P’s In The New World

Fast forward 50 years and we find entrepreneurs with unique business ideas who are able to outline an entire online marketing funnel during a single consulting session with an internet marketer.

Whether the product is a physical commodity, an idea or a service every aspect of the marketing mix is contained within the ‘Online Business World.’

The product can be comparably priced with similar items found on the internet. It is most certainly promoted and sold online either via E-commerce or contracted service.

Applying The Marketing Mix Online

The breakdown is also quick and easy after a few specific questions are answered regarding the product.
• How popular is the product within a well defined niche? Is the competition doing a good job or have they left enough room to leverage the benefits you intend to highlight?
• Is there any clear representation of what the price point should be? Is there disparity between low cost and high quality?
• Since we’re focused on selling online, is anything similar available offline? Other than convenience, why is the online option more enticing?
• Can this product benefit best from visual, audio, social, viral, casual, comparative or descriptive promotion?

Let’s face it, DRTV (direct response television) is more effective online than on certain allotted time slots on obscure cable channels.
Every imaginable medium ever invented for promotion is part of the online business world and available to anyone with a cell phone.

Where Does Your Business Fit In The Mix?

If you run a local business, a home business or you’re ready to start a business there are many ways to educate yourself and research exactly how to apply the marketing mix to the online business world.

More fortune 50 companies are expanding their businesses by entering the virtual world completely amazed at how fast everything can be implemented. They have the advantage of hiring someone who knows enough about web design or internet marketing to take advantage of the business structure currently in place.

It’s like hiring a tour guide to show you how your business can grow on the internet.

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The Future of the Business World

Globalization is becoming a norm in today’s society. Although people are afraid it has many drawbacks, it is impossible to be stopped. It is important for future business leaders to understand globalization and to be educated with this concept, so the negative effects can be prevented. Along with the negatives, there are also positives of this revolutionizing future. The future is filled with new jobs, students gaining international knowledge, and international standards becoming increasingly relevant. If we, as students don’t learn how countries work politically and economically we will eventually fail altogether. It is important that we become aware of this issue and educate ourselves on what the future may bring.

One of the positives of globalization in the business world is the creation of new jobs. With the increase of globalization, students can find themselves working in multinational corporations upon graduation. In addition, businessmen and women will have opportunities to travel to other countries and find work there. For example, Bruce Pounders states, “… it also presents new career opportunities for those who embrace the continuous, accelerating change that characterizes globalization.” In other words, there are job openings for people willing to take the next step, open their minds to new ideas, and adapt to new environments. Many people are not a fan of change and are not ready for globalization to take over. That is why is it extremely important to begin teaching students the importance of globalization and getting them to realize that this is what the future consists of. (“How Globalization is Affecting U.S. Accountants.”)

With the help of globalization, businessmen and women will gain important international knowledge and skills that will help them be successful in the long run. It is significant for business leaders to know how each country around the world conducts business. Recently, business employers started to look for candidates with the ability to analyze international markets. As a result, textbooks are being revised every year and it is becoming mandatory for students to take one or more years of foreign languages. Furthermore, the systems are changing rapidly and corporations are preparing their employees for globalization as best and as fast as they can. Jessica Nolan claimed in her article that, “companies are demanding that their employees attend seminars, workshops, and classes relating to globalization,” so that they know how to handle the rapid change and how to embrace it. In addition, learning tolerance and respect for other cultures is another important feature of globalization and a great international skill to have. It has been said many times that students are not learning the proper skills that are needed for the real world. “Global and International Issues in College Education,” an article written by Alina M. Zapalska, Steve Shuklian, Denis Rudd, and Frank Flanegin, states “Knowledge of how other countries affect us and how we affect the rest of the world must be incorporated in business curriculum,” (149). Furthermore, we, as students would gain a lot more knowledge and understanding of the world if we were exposed to it in school. Also, we would have more years of experience in this subject. Once again, students and employees are in desperate need to learn about globalization and understand the importance of it. (“Globalization’s impact on Accounting Education).

Lastly, international standards are becoming increasingly relevant. We used to believe that the U.S. GAAP was the highest quality set of financial accounting and reporting standards in the world, but lately it has been an issue with the world becoming more globalized. There has been a lot of talk of cancelling out U.S. GAAP and according to an article, IASB Chairman Sir David Tweedie states, “Within the next five years we expect the accounting standards of major economies such as those of Japan, Canada, China and India to converge with IFRSs while at the same time the differences between international standards and U.S. GAAP are being eliminated.” With the world becoming more globalized it is important that everyone around the world operates the same way economically. Furthermore, with foreign trade being significant, having different financial and accounting standards creates too many complications. IFRS and U.S. GAAP is in the process of being converged and according to Sir David Tweedie, “The aim of one set of high quality global standards will hopefully be achieved in the next few years.” Altogether, future accountants need to be aware of the changes coming soon and will need to learn the new standards that will be used all over the world. Therefore, students need to recognize these changes that are occurring and what the future may bring. (“How Globalization is Affecting U.S. Accountants”).

All in all, globalization is an occurring phenomenon that is impossible to be stopped and will change the future of the business world. Although many people see negative effects, there are also some good positives that come along with it as well. New jobs will be created, international skills and knowledge will be gained, and the world will have one set of high quality global standards. The only negative I see is the fact that no one is aware of this rapid upcoming change. If students do not take notice of this and professors are not making an effort to educate their students, then we are destined to become failures. Without knowledge and understanding, future accountants will have a big reality check when they enter the real world after graduating college. Globalization is going to have a major impact on accountants and future business leaders and as long as we educate ourselves I see nothing but positives for our future.

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How Your Online Business World Works

The New Business World

If you own a small business or run a service of some kind and haven’t entered the online business world you’re not alone. The most popular reason given by most people is that they just don’t understand how it works.

People don’t naturally enter into challenging or complicated arenas when they know they lack the knowledge and experience to succeed.

The evidence is now overwhelming that unless you take your business into the online business world quickly you’ll soon be out of the competition.

The Basics

Every business needs:
1. Clients or customers
2. A valuable product or service
3. More clients or customers

In truth there is a lot more that a business needs but without the flow of people who want and purchase what you offer the rest of it is superfluous.

Why Do It Online?

The volume of clients and customers available continues to grow and the most successful new business ventures in the last decade are all web based.

Automation eliminates most of the tedious minutia (in some cases all of it) that otherwise saps our time and energy.

Clients and customers who’ve experienced the value you offer have many ways to share you and your business with others.

Nuts and Bolts

There are a few requirements your online business world cannot do without:
1. You need a presence (web sites, blogs, profiles, information)
2. You need a way to be discovered (ads, articles, videos, forums)
3. You and your business need a unique identity (a brand)

In addition you need a means of tracking what’s working, who’s visiting and who’s buying.

How Your World Works

Online you have an opportunity to establish gigantic worlds where everyone can find something they need or want. This is what larger companies are busy doing almost to the point where they’re in direct competition with their own brick and mortar retail stores.

You also have an opportunity to create tiny business worlds that speak to a specific niche and offer them exactly what they’re looking for.

Your world can be modified as often as you like to speak to current trends, or duplicated to speak to other niches. How well you communicate to your audience will determine how well your online business works.

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